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Blog #12 - Target Audience


This advertisement for Kid vitamins gummies are aimed directly at mothers and female caregivers to prove for their children, the advertisement the vitamins company most likely owned by unlivelier appeals to the audience’s emotion by the need to fell nurtured to look after their children and be a good parent and safe to be able to avoid dangers so that nothing could pose a threat or harm.

Cleaning and child care tapering are stereotypically seen as mom’s jobs that are too feminine for men, so the advertisement takes advantage of this by doing the ‘mom’ role more merits that they deserve in terms of knowing about medical supplements and going them the upper hand to decide to buy the product, making the target audience clear to target.

Telling the moms that “moms trust ‘em kids love ‘em” gives ethos to the advertiser telling that the product is proven but is not even supported by any statistical data, while the image of a girl happily thinking about a math problem has pathos and emotion covering up whatever remains uncovered.

The slogan “because kids need bodies and healthy minds” gives the new consideration that it is very important that the mined Is very important to keep alert and considering a developing world where stronger minds are on high demand as well as the fact that kids soon become a parents life support so they are incentivized to invest in the children for the sake of their own retirement.

Comments

  1. JoJanuary 16, 2018 at 10:07 PM

    I agree with the introductory information that you brought up in your first few paragraphs (from about the first to the second paragraph). The advertisement is pretty direct on what the target audience is with the use of the children as the dominant image to express the main idea of the advertisement; so the need to nurture was a pretty good expected choice. What I enjoyed about your analysis though, is the second last and last paragraph, as you went in with an analysis on the slogan 'because kids need bodies and healthy minds' and referencing this to how a parent needs to prepare their children for the world as in to make them 'strong and healthy' so they can give them 'strong and healthy' life support as to say, in the future of course. It's an interesting analysis, although particularly I would think that this kind of analysis is a bit too, stretched for an advertisement of this nature. Ultimately though, as from my own point of view, I did enjoy your final analysis. It was an interesting new perspective.

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