This text contains conceptual meaning that really the best things in life are on the other side of terror. It sends a message that a person really needs to work for any level of success they what to achieve. In the instance of the ad, until the boy jumps, everything is negative, and he is super scared and really he can never “find his greatness”, although when he does jump everything that was carried suddenly isn’t, because in that moment the boy is flying and people see him a cool person/risk-taker. All positive outcomes, and now he doesn’t lose anything. The meaning is that to get over things they need to do it while selling Nike as the catalyst for these “connections”. The context of the text is understandable by looking at the perspective of the photo/ print ad. It is taken from a very high angle that simulates a lot of depth to the image and it creates an effect where it sucks in the viewer's gauze and makes the situation of standing before an audience about to ...