Understanding Language

Today’s lesson was based on the idea of how social media uses things like celebrities and statistics based on clicks of “likes” and “shares” and I understand how this can construct a deeper understanding of core concepts of the unit. Form the first component is that we know this needs to be seamless and invisible to the consumer, this is to buy the consumer not having to do anything special. What social networking does is tracks and caches all user activities and through use of computer algorithms, it works to direct ads for things you have seen before or things that are a target to you to essentially pester the target audience until they go out and buy it. There is a goal to make the reader associate themselves with the product thus, the use of celebrities is an organic way of doing so that seems innocent to the consumer but it still highly effective in the business world. We depend on the media to understand a range of different cultures, for instance, patents and ol...

In this activity, I developed an advertising campaign for a Bike-Share program in Abu Dhabi.   The main appeals I use in the presentation were: 1.        The need for autonomy is effective buy conveying the appeal that they are not limited to one method of transport 2.        Need to escape works as it is insightful to leave the norms of travel and try something new. 3.        Satisfy curiosity implies that is a positive thing to get onto a bike and look at the commute form a new perspective. The techniques I used and why I knew they would be the most effective are : Persuasive Techniques: 1 – Analogy Back this method entertains the reader while also showing them (effectively teaching) how to use this program. Using a simple narrative of leaving an apartment building, getting the bike, paying to get to work, returning the bike and sitting back at your desk. While an i...

This advertisement for Kid vitamins gummies are aimed directly at mothers and female caregivers to prove for their children, the advertisement the vitamins company most likely owned by unlivelier appeals to the audience’s emotion by the need to fell nurtured to look after their children and be a good parent and safe to be able to avoid dangers so that nothing could pose a threat or harm. Cleaning and child care tapering are stereotypically seen as mom’s jobs that are too feminine for men, so the advertisement takes advantage of this by doing the ‘mom’ role more merits that they deserve in terms of knowing about medical supplements and going them the upper hand to decide to buy the product, making the target audience clear to target. Telling the moms that “moms trust ‘em kids love ‘em” gives ethos to the advertiser telling that the product is proven but is not even supported by any statistical data, while the image of a girl happily thinking about a math problem has pathos...

In a world of diverse cultures and accepted social norms advertises utilize them as tools to essentially “shove product down peoples through ” as in such an industry the bottom line is all that matters. Wither or not these so-called ‘tools’ should be dealt with care or not remains highly debatable. Though a quick answer is defiant that they should be well thought, it is better said than done. In practice, these are used to show people what the need to be, the more personal that scenario/image is, the more appealing their purposed solution/product is to the reader. My position is that advertisements don’t affect me, or so I think. I see everything as a tool to realize an idea, if there is no idea, then the tool is negligible to me. My position on the matter is that they need to avoid the line between being persuasive and deceptive. Since advertising exists primarily to persuade they rely on stereotypes to show their target audience to be specific enough to show the audience ...

Ad 1 – Chinese Diesel cars In an attempt to appeal to the American markets, this Chinese care company uses male gender stereotypes against the American infused with the common “hunting habits” Americans are supposed to have. By displaying a man on the bed of a DESIEL pickup truck sneaking up to an animal shows fierceness and bravery, as aspects a man already has and the words ‘Quiet Diesel’ showing that their new deasil engine is quiet. Most notably they are selling a pickup truck, as is a symbol of being manly, toughness, rouged, all things that men aspire to conform to stereotypical stereotypes. Ad 2 – pure attraction Aimed towards men who aspire to be attractive to a woman , through the wording “pure attraction” it imminently shows that this car will no doubt the car will not do them well. Symbolically a new Mercedes car is parked in a white room surrounded by many women in high heels, leaning and surrounding the luxury sedan. The man knows that his gender needs ...