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Blog #11 – Moral Duty to gender stereotyping advertisements


In a world of diverse cultures and accepted social norms advertises utilize them as tools to essentially “shove product down peoples through” as in such an industry the bottom line is all that matters. Wither or not these so-called ‘tools’ should be dealt with care or not remains highly debatable. Though a quick answer is defiant that they should be well thought, it is better said than done. In practice, these are used to show people what the need to be, the more personal that scenario/image is, the more appealing their purposed solution/product is to the reader.

My position is that advertisements don’t affect me, or so I think. I see everything as a tool to realize an idea, if there is no idea, then the tool is negligible to me. My position on the matter is that they need to avoid the line between being persuasive and deceptive. Since advertising exists primarily to persuade they rely on stereotypes to show their target audience to be specific enough to show the audience and not a symbol of a human. Although when advertisers show the highest class and market that to everyone, it does more harm to most people than good. Most people simply can’t and will never be able to afford the latest iPhone X or a nice Channel or Louis Vuitton bag, what value does it add to just shove that image down people’s throat. I see it creating an idealism that is not achievable not fulfilling at all.

In my own interest I know how companies like Samsung, Google, and Microsoft are out-innovating Apple, Apple’s mindset of shoving product down peoples throat is making them doubt who they are with and why, I know people who like Samsung and Microsoft products but can’t move because either Apple has them sucked in by being too invested in their ecosystem or they have worked really hard to a point where they can get the latest iPhone and they can’t leave after all that work.

This shows that being like the image in an advertisement does not mean you will be happy like that. I can imagine one would try to get out of that position as soon as possible since they now feel that they need to have their own brand and not follow another.

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