Ad 1 – Chinese Diesel cars
In an attempt to appeal to the American markets, this
Chinese care company uses male gender stereotypes against the American infused
with the common “hunting habits” Americans are supposed to have. By displaying
a man on the bed of a DESIEL pickup truck sneaking up to an animal shows
fierceness and bravery, as aspects a man already has and the words ‘Quiet
Diesel’ showing that their new deasil engine is quiet. Most notably they are
selling a pickup truck, as is a symbol of being manly, toughness, rouged, all
things that men aspire to conform to stereotypical stereotypes.
Ad 2 – pure attraction
Aimed towards men who aspire to be attractive to a woman, through
the wording “pure attraction” it imminently shows that this car will no doubt
the car will not do them well. Symbolically a new Mercedes car is parked in a white room surrounded by many women in high
heels, leaning and surrounding the luxury sedan. The man knows that his gender
needs to be well groomed, rich, successful, business owner and a well know
person across their industry. as a way to tease that to attract the opposite
sex a luxury car is known to be an attribute of
a successful and ‘clean’ man.
Ad 3 – the most important story ever
Being a parent is known to be the most important story of
your life as you build a family, coming along with that is the stereotyping of
the “mom’s car” seen in the minivan. Positively this vehicle is a great unity
and is redundant to multiple kids making a mess in the back of the vehicle. Typically,
the moms are tasked with taking kids around to soccer practices and back. while
it poses negative attitudes to the minivan being a mom’s car. Since a minivan
cant goes fast around corners and is in
front wheel drive. All support one adjective ‘limited’. Girls will be affected
by seeing that as a label, it simply doesn’t look good to be limited to simple
work, this often might keep a girl's
ambitions limited.
Comments
Post a Comment